Friday, February 1, 2019

9A - Testing the Hypothesis, Part 2

Testing the Hypothesis, Part 2

This time I interviewed people that specifically like horror/zombie movies.  What I found is that there is a difference in the level of scared people would like to feel.  Some like the idea of being involved in this type of exciting game.  Others, like the idea of watching and feeling the fear with the safety of not really being involved.

It ended up breaking down in my head that people who enjoy a really good haunted house at Halloween would enjoy this experience.  They like to be involved in the action and not just spectating it. 

Inside the boundary
Outside the boundary
Who is in:
People who enjoy the thrill of haunted houses and live action role play
Who is not:
People who find the immersive thrill too scary
What the need is:
Experience the thrill of fear and fantasy
What the Need Is Not:
Enjoy scary movies and TV but not being involved or physically cannot
Why the Need Exists:
The fun and escape of reality                  
Alternative Explanations:
The fun and escape of reality                  

2 comments:

  1. Hey Alan, that's an important distinction you made between the two types of people who like horror. It's absolutely true that some horror fans like to be immersed, while others do not. I think that there also might be an opportunity to still involve those who find the immersion too scary, such as a scaled back version or something like that. Just a thought.

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  2. Hi Alan,
    It was a good idea to specifically interview those who liked horror or zombie movies. It definitely helped in narrowing down who is "in"" or "not." I agree with Amit, maybe like a fear level for the experience. Similar to rating movies or roller coasters, just to make the experience inclusive and for everyone.

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