Figuring Out Buyer Behavior No. 1
In my three
interviews I found that each one had a different time they thought of that
would require this business to meet their need.
One of them was
simply when they were bored and looking for something to do. The other was when they wanted to let off
some steam from a long hard day at work and wanted to not be stuck in their own
minds anymore. They wanted the fantasy
world they could be immersed in as a release.
The last one thought about it more around the time when they wanted to
have a small party, birthday, or some other celebration.
When they are
looking for these things online they are usually searching for "things to
do around town", "local party ideas", or simply looking for
laser tag/ paint ball/escape rooms.
All three did talk
to their friends and family looking for ideas or suggestions. I imagine that word of mouth would end up
being the best advertising available.
Alan,
ReplyDeleteYour product sounds super cool and really relevant to the Gainesville area considering it is a college town. You would probably have no issue getting customers as you had mentioned the "word of mouth" method of advertisement. But to go the extra mile, have you considered some sort of social media platform to advertise this? Being that your target audience is 18+ and social media use is only increasing, you would get even more possible customers with the amount of times people share this on their personal pages.